The National Association of Music Merchants (NAMM) recently named Senseney Music, Inc., in Wichita, Kansas, as its "Dealer of the Year" at the summer music product trade show called Summer NAMM held in Nashville, Tennessee. This is the first year the award has been given. Senseney Music had previously been named a "Top 100 Dealer" by the organization, and was awarded the top honor from a list of 5 nominees from the Top 100 Dealers.

The retail music product stores that received this distinction were judged by a panel of industry experts on criteria including:

• Displaying a consistent and clear understanding that the success of the store is directly related to the level of customer satisfaction;
• Providing customers with an experience worth returning for and recommending to others;
• Preparing for future success with sound planning, marketing, and training initiatives;
• Ensuring an exceptional floor plan, merchandising, and marketing to encourage repeat sales; and
• Using the web and social media in interesting and engaging ways.

The "Top 100 Dealer Award" recipients were acknowledged at a special award ceremony held at the 2011 Summer NAMM Show in Nashville on July 22. Each of the recipients was also in the running to receive the "Dealer of the Year" designation at the award presentation.

"We are proud to recognize these outstanding national retail music product stores for maintaining high standards in their businesses, and for encouraging more people in their communities to experience the joys and benefits of making music." Joe Lamond, NAMM President and CEO.

Senseney Music: "Music for your life since 1978"
The company has a long history of outstanding service to area school music education programs, and is a supporter of many local arts organizations. The company employs 60 people, most of whom are either professional musicians, music educators, or both.

About NAMM
The National Association of Music Merchants, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads, and strengthens the $17 billion global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 member companies.